Wednesday, March 12, 2008

China is a likely winner of the information age supply chain through ecommerce

Peace and Ecommerce, A Global Systems View
China likely Winner of the Information Age Ecommerce Supply Chain by Maintaining Peace and Corporate Property Rights

By Linda Lane, MSIM, 2008
Glenn Von Tersch, Policy, Law, and Ethics in Information Management, University of Washington

The Research Diary
Education justifies everything.
Attending a required Masters class “Policy, Law, and Ethics in Information Management” it was only ethical to admit that I worked three months drafting and publishing policy documents for Microsoft, which was our assignment, to research Web based privacy policies and other related documents such as terms of use, conditions of use, code of conduct and learn more about them, with a diary of examples in the wild, and related materials. The educational idea is that we would then be able to contribute meaningfully to creating policy statements, and understand their underlying implications to end users and companies.

The instructor of the class, Glenn Von Tersch is that valuable-to-me teacher because he is a rare working professional in the field in which he instructs, he’s an intellectual property lawyer working in California, teaching in person in Seattle, and in my lingo, a local boy made good. Von Tersch assigned me to present information on freedom of speech, a topic I fell in love with, and wanted to research more. But for my final research I needed something else.

One of my favorite things to discuss in job interviews, or with anyone in earshot, is that I believe that the networked spread of ecommerce over the Web, filtering into even the poorest nations will aid in understanding through communication; that ecommerce leads to peace. In effect I believed that ecommerce contributes in a direct way to peace because it provides the fuel to grow and maintain the Internet. Also it seemed obvious that people and countries that are invested in and perform transactions with each other are less likely to go war against their own interests. Von Tersch said, “These topics you are interested in have more research value than freedom of speech, because 1st amendment rights have been heavily legislated, written about, and researched.” He mentioned something called “The McDonald’s Effect”, how having a McDonald’s outlet or franchise appears to contribute to peace between countries. So peace and ecommerce became my topic.

What I did not expect to discover is in human society war is considered the norm and peace the exception. I did not expect to learn about how ugly the 3rd world poverty creating monster of WTO became according to one economist, even though I live in Seattle where the initial protests were. I was surprised to know how Reganomics theory hangs on, like an old B-grade movie on late night TV, because someone somewhere in the supply chain makes money. I did not expect to find that privacy and intellectual rights are so tightly interwoven, or how they relate to conflict, security, potential world dominance and growth.

I had no way to guess that I would enjoy the study of economics – statistical, yes, nicely so, but dull no; as a global topic it is juicy-rotten, full of international spies , botched security , with rogue pirate computer chips , and unintended consequences.

Who can accurately predict how patterns of global economics relate to peace, privacy, property rights, policies and their outcome in the one breath away from today, the next 20-40 years? Who would think that China - the nation, McDonalds - the corporation, and Chicago crack dealers and their foot soldiers share so much in common when you view their information through these fascinating multi-dimensional facets?

One must be educated to search effectively for information. My knowing about the nature of search is not just intellectual knowledge; this is conditionalized through my own experience of failure to produce relevant search results within massive library databases.

My education began with a simple query on the Web “peace + ecommerce” which returned from Google “Theses on the Balkan War,” by Mike Haynes, from the International Socialism Journal, “Capitalism is inherently a competitively expansionist and therefore conflict ridden system” , effectively laying the blame for war on the US and Western capitalist nations and on any one claiming to be fighting a war with good intentions. I read it, thinking I would not see this relate to my project – also surprising very similar material was presented in the global economic books I read later .

As mentioned the pursuit of ‘education justifies anything’, like looking at any results, so I also clicked on an article entitled “Dinosaur Extinction linked to change in Dinosaur Culture” I read it, and it made sense that something like author Daniel Quinn’s theory of “The Law of Limited Plastic cover of new monitor with Power Saving FeaturesCompetition” is an operant factor in global markets today, with war being genocide, and countries struggling to win economically laying waste to the very place they live. A notable example is Beijing, the air pollution capital of the world struggling to host the Olympic Games this year. I stored that URL for future reference. The theory and the reality imply that in the race to catch up and compete in global economics, the Chinese are killing themselves off before they arrive at their desired goal.

Then I queried in several of the University of Washington interconnected and extensive library databases on the same thing “peace + ecommerce” and found in all of them, zero returns, “0 Results”. My teacher was surprised and advised me to extrapolate and offer conjecture on what was likely, if few sources were available. I notified a friend studying economics who emailed related articles. Very frustrated I tried related queries and turned up articles on the economies of war . How perverse, I thought. I contacted a librarian through the online tool and chatted with her, explaining my quest. She suggested I query on “economics and public policy”. “How is public policy related to peace and ecommerce?” I asked. “Try Conflict Resolution” she replied.

Thus the reason I couldn't find 'peace' is because the term used, in educated facet writers’ metadata which is designed to expose information to search, is 'conflict resolution' or ‘conflict prevention’. Oddly the social implication is that war is the norm. Maybe peace doesn’t exist anywhere. A reason I used 'ecommerce' instead of 'global economics' is due to consulting in that field for technology firms. Searching again returned few meaningful results -- the user interface was strange, very slow, and clunky. I longed for Google .

McDonald's Wi-Fi HereThen I remembered the “McDonald's Effect” our teacher mentioned, and quickly I located a reference on the Web, but it was deeply nested in a staggering number of oddly worded articles. I stopped without uncovering where the concept originated. The next night I searched again, and found the author Thomas Friedman and his related books. I briefly scanned all the related Wikipedia articles. I realized quickly that to become educated enough on my two topics, I had to some understanding of economics. This is because even to scrape by enough to search among the many interrelated topics one needs to know the central facet . Very esoteric topics require specialized language and deep knowledge of the subject.

More searches turned up substantial evidence that China lags behind other nations in ecommerce.

For years I worked in ecommerce designing interfaces (for Microsoft 2003 and Amazon 2007-2008), and working with supply chain software (as a director of an ecommerce company). But because I didn't realize that one could understand it better, and that it is not as dull as computer science and its requisite cash register receipts , I never tried.

The "McDonald's Effect" is named after "The Golden Arches Theory of Conflict Prevention" created by the author Thomas Friedman's slightly in cheek comments and his book, “The Lexus and the Olive Tree” (the update now titled "The Lexus and the Olive Tree: Understanding Globalization").

Those books lead me to order Amazon ecommerce overnight book delivery, and I read, 'The World Is Flat?: A Critical Analysis of New York Times Bestseller by Thomas Friedman', 'Freakonomics: A Rogue Economist Explores the Hidden Side of Everything' , 'Making Globalization Work' which reports that there is hope in the world for peace. The Nobel Prize winning author helps the reader extrapolate based on significant knowledge of statistics and global economic analysis through his personal, professional, and academic connections.

Common Name Academic Name Book Title
McDonalds Effect Golden Arches Theory of Conflict Prevention,
aka democratic peace theory Lexus and the Olive Tree

Dell Theory The Dell Theory of Conflict Prevention The World is Flat, A Brief History of the Twenty-First Century

peace conflict prevention
ecommerce global economics

"In his book, The Lexus and the Olive Tree, Thomas L. Friedman proposed The Golden Arches Theory of Conflict Prevention, observing that no two countries with a McDonald's franchise had ever gone to war with one another, a version of the democratic peace theory."

"The Dell Theory stipulates: No two countries that are both part of a major global supply chain, like Dell's, will ever fight a war against each other as long as they are both part of the same global supply chain."

China likely Winner of the Information Age Ecommerce Supply Chain by maintaining peace and corporate property rights






The Report


Thesis: China is a likely winner of the information age supply chain through ecommerce by sticking with its successful strategy of continued steady growth, coupled with continuing (the appearance of) a transparent society (where currently major decisions are made by top government and business officials behind closed doors) which manipulate and manage economies at large. In order to be considered a great global leader China should maintain peace and respect for corporate property rights. They need to immediately focus on their serious environment pollution problems to survive .

The evidence is clear: China has McDonalds restaurants, and with extensive factories they make Dell and other computers. Bill Gates is eagerly pursuing business with China, and the Chinese govenment has given Microsoft the right to grant post-docs. Key companies invested in technology are willing to go to court to keep the most important Chinese corporate leaders. Kai-Fu Lee, once a vice-president at Microsoft is now Google's manager in China. Mr. Lee was the person at the center of twin lawsuits (suit and countersuit), a battle over which of the two companies would win him to work for them - he may be the ultimate in 'intellectual property.'

What is at issue are personably identifable information (PII) and intellectual property rights (patents and copyrights) which are legislated and widely respected in the West. Personal information is the feeder fish at the bottom of the information age food chain. China does not believe people have a right to privacy because of how communism is structured; this is true of members of their society until that person is wealthy and thus powerful enough to opt out of it, and even then the appearance of opting in must be kept. Even in the West Intellectual property rights are eroding, which is as it should be, as it is not the same as owning a house, and can be damaging to others on a massive scale such as medical patents for aids, cancer, and other life saving drugs.

The Chinese style of governance comes with a 5 thousand year old administrative history of ordering a society consisting of large numbers of people. Because most people in American and the West do not speak their language nor write it, much of China remains a society closed to the English speaking countries. Due to communication barriers the West does not have the very healthy level of respect for China that it should. Even the Chinese written language may give China advantages with online screens unknown in the West with their thousands of dense glifts, pictographs, and phonetic parts. Currently more that 1 billion people use some form of Chinese as their native language.

It can be said that he who owns the resources wins; especially true when supply chains are consistent and reliable. This applies to personally identifiable information in the information age as it relates to sales, because personal information is a building block in the information supply chain. Creating mass marketing campaigns targeting not just individuals but large groups of people is based on creating desire , an example is Steve Jobs and the Apple iPod . This is in addition to knowing what people want, not just what they need.

Two programmers at Microsoft concentrate while coding in Redmond Washington USAMeeting the needs of all people in the world is still a goal some people are working towards, while many more others try to capture wealth only for themselves and their investors. From the point of view that in the long run we’re all dead, many investors do not view themselves as breaking any moral or other rules, just trying to get ahead, or make a profit on their investment, which they want right now. This uninformed short sighted view is killing people, and eroding the middle class of nations. Any country that has a middle class will miss it when it is gone; most countries are trying to build their middle class .

Business to Business (B2B) resource supply chains control wealth. Only the wealthy have a reason to protect privacy of information, because the poor and the very poor have much more immediate concerns. Hopefully the Chinese will learn as other countries like Malaysia did, that including diverse ethnic types is not just a ethical ideal, it is a strategy for long term success.

This lesson continues to be a painful and costly lesson to the US, which in many ways is exclusionary. Viewing the poor as beggars while subsidizing production with huge remedies is one of the inadequacies that may be overturned as international growth is managed at a global level because it can not be justified as anything other than corrupt practices. By all accounts I read, generosity in international relationships is mythical and with the digital age has only grown worse . Does it matter what you wear while you ask for money or how well educated you are? Apparently it does.

One size fits all privacy will never suit everyone because it is biological and the need increases with education, and its cousin, wealth. Increasingly to have the opt out choice in terms of privacy you need wealth. That too will change subtly because as ecommerce becomes pervasive, some system or sets of systems will always knows that someone is there in some detectable way.

The patent and copyright systems can be damaging to others on a global scale by shutting down creativity, and unfairly favoring their protection even against life, due to medical patents for aids, cancer, and other life saving drugs being so expensive to produce or purchase that people are allowed to die as a result. Calls to action for multinational drug companies to reduce these costs, have changed little or nothing in the developing world. This has been featured so well in the headlines and news stories lately that it can hardly be a surprise to anyone that it is a problem – youth know because Digital Rights Management (DRM) is dead.

Hardware unconnectedEcommerce is a tool and can be used in many ways. Trading is already a cold transaction and to remove it from human context makes it even more so. In accounting they discuss "arms length transactions" - with ecommerce those arms get pretty long .

So we can expect that the human repercussions of global ecommerce, driven by the integration of B2B procurement systems, could stabilize and destabilize entire populations unless the planning is very good. That means everyone must hold the keys in some way, and be open to transparency at some level which runs counter to special interest groups . Transparency in action does exactly what it need to do, but which, for example, is not a match for existing culture in China.

Real transparency in global governance with a goal to meet the basic needs of all people living sounds like a Star Trek episode, it may only become possible due to radically unexpected causes, like education, religious idealism, or a shared social solution of the young through organizations such as one.org.

Ecommerce will not cause peace in the world, educated people working with strong idealism in transparent cultures will. Still my conclusion remains that China is a likely winner of the information age supply chain through ecommerce.

Readings
The World Is Flat 3.0: A Brief History of the Twenty-first Century by Thomas Friedman
Larry Page, Google Co-Founder quoted by Thomas Friedman, p. 179, entire paragraph. “The more global Google’s user base becomes, the more powerful a flattener it becomes…”

From Friedman’s conversation with Google’s director of operations in China, Kai-Fu Lee, p. 181 entire paragraph ”In time individuals will have the power to find anything in the world at any time on all kinds of devices – and that will be enormously empowering.”

The Quiet Crisis, entire pages 368, 369, chapter on research in China, beating out American innovation in research. “The Chinese government gave Microsoft the right to grant post-docs.” “They work through their holidays because their dream is to get to Microsoft.”
“What are those?” She said the researchers get them from Microsoft every time they invent something that gets patented. How do you say Ferrari in Chinese.”

p. 370 “… whether we are going to implement or China is going to beat us to our own plan.” Council on Creativeness, regarding the Innovate America report, comment to Friedman by Deborah Wince-Smith.

Introduction p. X, Thomas Friedman, “Of course the world is not flat. But it isn’t round anymore either. I have been using the simple notion of flatness to describe how more people can plug, play, compete, connect, and collaborate with more equal power than ever before – which is what is happening in the world. … the essencial impact of all the technological changes coming together in the world today. … My use of the word flat doesn’t mean equal (as in ‘equal incomes’) and never did. It means equalizing.”

The Lexus and the Olive Tree: Understanding Globalization by Thomas Friedman

Forward to the Anchor Edition, Thomas Friedman, “… my Golden Arches Theory – that no two countries that both have McDonald’s have ever fought a war again each other since the each got their McDonald’s.”

p. 7 “When I say that globalization has replaced the Cold War as the defining international system, what exactly do I mean?”

p. 8 “The cold war system was symbolized by a single word, the wall … “You can’t handle the truth,” Says Nickleson. “Son we live in a world that has walls…”

p. 8 “This Globalization system is also characterized by a single word: the Web. … we have gone from a system built around divisions and walls to a system built around integration and webs.”

p. 19 “What is information arbitrage? Arbitrage is a market terms. Technically speaking, it refers to the simultaneous buying and selling of the same securities, commodities or foreign exchange in different markets to predict from unequal prices and unequal information. The successful arbitrageur is a trader that knows…”

Chapter 3, p. 29. The Lexus and the Olive Tree
Photo: Jerusalem, December 29, 1998: Simon Biton places his cellular phone up to the Western Wall so a relative in France can say a prayer at the holy site. (Photo: Menahem Kahana, Agence France-Presse) [caused my spontaneous tears]

p. 47 “advertising jingle “Let us put a bank in your home” … office … newspaper … bookstore … brokerage firm … factory … investment firm … school in our homes.”

The World Is Flat?: A Critical Analysis of New York Times Bestseller by Thomas Friedman by Ronald Aronica and Mtetwa Ramdoo

Freakonomics [Revised and Expanded]: A Rogue Economist Explores the Hidden Side of Everything by Steven D. Levitt and Stephen J. Dubner

Chapter 5 “Why do Drug Dealers Still Live with Their Moms?” p. 89 “So how did the gang work? An awful lot like most American businesses, actually, though perhaps none more so than McDonald’s. In fact, if you were to hold a McDonald’s organizational chart and a Black Disciples org chart side by side, you could hardly tell the difference.”

p. 46 “There is a tale, “The ring of Gygnes,” … could any man resist the temptation of evil if he knew his acts could not be witnessed?”

p. 58 “Attendance at Klan meetings began to fall … of all the ideas Kennedy thought up to fight bigotry, this campaign was clearly the cleverest. … He turned the Klan’s secrecy against itself by making its private information public: he converted heretofore precious knowledge into ammunition for mockery.”

Making Globalization Work by Joseph E. Stiglitz
My favorite – the entire book was used to write this paper.

Web Resources
Please view attached Appendix http://www.crito.uci.edu/pubs/2004/ChinaGECIII.pdf regarding the reasons one study concludes that hold China back in ecommerce.

[1] Waiting until the time is right, one is good at something, or has collected all the facts, without making any attempts isn’t effective. I had to begin someplace even if it is incomplete so I started with the World Wide Web. “If something is worth doing well, at all, it is also worth doing poorly.” I am not sure where that quote came from but I read it in an article where someone presented their reasoning.

[2] You never know where something will come from in free rights actions or what it will mean later. For example the person at the center of the Alaskan “Bong hits For Jesus” case, Frederick Morse, now teaches English to Chinese students in China. As an adult it appears he has his head on straight in his wish to help others communicate, more so that those he fought in court.

From the CNN news article, published June 26, 2007, “In dissent, Justice John Paul Stevens said, "This case began with a silly nonsensical banner, (and) ends with the court inventing out of whole cloth a special First Amendment rule permitting the censorship of any student speech that mentions drugs, so long as someone could perceive that speech to contain a latent pro-drug message." He was backed by Justices David Souter and Ruth Bader Ginsburg.” http://www.cnn.com/2007/LAW/06/25/free.speech/index.html/ downloaded March 13, 2008

[3] Pentagon attack last June stole an "amazing amount" of data” Joel Hruska Published: March 06, 2008 - 07:13PM CT http://arstechnica.com/news.ars/post/20080306-pentagon-attack-last-june-stole-an-amazing-amount-of-data.html from “blueton tips us to a brief story about recent revelations from the Pentagon which indicate that the attack on their computer network in June 2007 was more serious than they originally claimed. A DoD official recently remarked that the hackers were able to obtain an "amazing amount" of data.

We previously discussed rumors that the Chinese People's Liberation Army was behind the attack. “CNN has an article about Chinese hackers who claim to have successfully stolen information from the Pentagon.” Quoting Ars Technica: "The intrusion was first detected during an IT restructuring that was underway at the time. By the time it was detected, malicious code had been in the system for at least two months, and was propagating via a known Windows exploit. The bug spread itself by e-mailing malicious payloads from one system on the network to another." Via email from Jeremy Hansen on http://slashdot.org/

[4] “Chinese backdoors "hidden in router firmware" Matthew Sparkes, News [Security], Tuesday 4th March 2008 3:17PM, Tuesday 4th March 2008 http://www.pcpro.co.uk/news/173883/chinese-backdoors-hidden-in-router-firmware.html The UK's communication networks could be at risk from Chinese backdoors hidden in firmware, according to a security company.

SecureTest believes spyware could be easily built into Asian-manufactured devices such as switches and routers, providing a simple backdoor for companies or governments in the Far East to listen in on communications.

"Organisations should change their security policies and procedures immediately," says Ken Munro, managing director of SecureTest. "This is a very real loophole that needs closing. The government needs to act fast."

"Would they buy a missile from China, then deploy it untested into a Western missile silo and expect it to function when directed at the Far East? That's essentially what they're doing by installing network infrastructure produced in the Far East, such as switches and routers, untested into government and corporate networks."

Late last year MI5 sent a letter to 300 UK companies warning of the threat from Chinese hackers attempting to steal sensitive data. Reports at the time suggested that both Rolls Royce and Royal Dutch Shell had been subjected to "sustained spying assaults".

The issue has been debated by government for some time. In 2001, the then foreign secretary Robin Cook, warned that international computer espionage could pose a bigger threat to the UK than terrorism.

[5] Chip Piracy Might End With Public Key Cryptography. A Web Exclusive from Windows IT Pro Mark Joseph Edwards, Security News, InstantDoc #98491, Windows IT Pro “A group of researchers from two universities have proposed a way to prevent chip piracy. The technique uses public key cryptography to lock down circuitry.

In a whitepaper published this month, Jarrod A. Roy and Igor L. Markov (of the University of Michigan) and Farinaz Koushanfar (of Rice University) outline the problem and details of how their proposed technology will help solve it.

Chip designers sometimes outsource manufacturing and that opens the door to piracy, should someone copy the design plans. The copied plans are then used to created 'clone' chips for a wide range of devices, including computers, MP3 players, and more.

"Pirated chips are sometimes being sold for pennies, but they are exactly the same as normal chips," said Igor Markov, associate professor in the Department of Electrical Engineering and Computer Science at the University of Michigan. "They were designed in the United States and usually manufactured overseas, where intellectual property law is more lax. Someone copies the blueprints or manufactures the chips without authorization."

The groups propose the use of public key cryptography, which would be embedded into circuitry designs. Each chip would produce its own random identification number, which would be generated during an activation phase. Chips would not function until activated, and activation would take place in a manner somewhat similar to that seen with many applications in use today. Via email from Jeremy Hansen.Original source - EPIC: Ending Piracy of Integrated Circuits Jarrod A. Roy, Farinaz Koushanfar‡ and Igor L. Markov, The University of Michigan, Department of EECS, 2260 Hayward Ave., Ann Arbor, MI 48109-2121, Rice University, ECE and CS Departments, 6100 South Main, Houston, TX 77005 http://www.eecs.umich.edu/~imarkov/pubs/conf/date08-epic.pdf March 06, 2008

[6] Chapter 5 “Why do Drug Dealers Still Live with Their Moms?” p. 89 “So how did the gang work? An awful lot like most American businesses, actually, though perhaps none more so than McDonald’s. In fact, if you were to hold a McDonald’s organizational chart and a Black Disciples org chart side by side, you could hardly tell the difference.”

[7] Mike Haynes, Theses on the Balkan War, “Capitalism is inherently a competitively expansionist and therefore conflict ridden system” Issue 83 of INTERNATIONAL SOCIALISM JOURNAL Published Summer 1999 Copyright © International Socialism, http://pubs.socialistreviewindex.org.uk/isj83/haynes.htm/ accessed March 3, 2008.

[8] Readings p.7 “When I say that globalization has replaced the Cold War as the defining international system, what exactly do I mean?” p. 8 “The cold war system was symbolized by a single word, the wall … “You can’t handle the truth,” Says Nicholson. “Son we live in a world that has walls…”p. 8 “This Globalization system is also characterized by a single word: the Web. … we have gone from a system built around divisions and walls to a system built around integration and webs.”

“What is information arbitrage? Arbitrage is a market term. Technically speaking, it refers to the simultaneous buying and selling of the same securities, commodities or foreign exchange in different markets to predict from unequal prices and unequal information. The successful arbitrageur is a trader that knows…”

[9] Shared by miles on Feb 13, 2006 3:39 pm that I located through a http://mail.google.com/mail/?ui=1&realattid=f_fdn935gd&attid=0.1&disp=vah&view=att&th=118998918e57e2e4
[10] “As it gears up to host the 2008 Olympic Games Beijing has been awarded an unwelcome new accolade: the air pollution capital of the world.Satellite data has revealed that the city is one of the worst environmental victims of China's spectacular economic growth, which has brought with it air pollution levels that are blamed for more than 400,000 premature deaths a year” http://www.guardian.co.uk/news/2005/oct/31/china.pollution

[11] “What we call ‘war’ is not all bad,” according to Virginia Johnson a former governmental planning consultant, who reminded me, “Without conflict there is no life. You don’t want 'perfect peace' there is no movement. The human standard is actually what we broadly call 'war'; because without conflict, change, motion, growth we would learn nothing, we would have nothing, we would be dead.” Personal conversation, March 14, 2008, Seattle, Washington

[12] Readings Larry Page, Google Co-Founder quoted by Thomas Friedman, p. 179, entire paragraph. “The more global Google’s user base becomes, the more powerful a flattener it becomes…”

[13] Ranganathan, faceted classification, Five Laws of Library Science, http://en.wikipedia.org/wiki/S._R._Ranganathan, http://www.boxesandarrows.com/view/ranganathan_for_ias Personality, Matter, Energy, Space, and Time. (PMEST)
Personality—what the object is primarily “about.” This is considered the “main facet.”
Matter—the material of the object
Energy—the processes or activities that take place in relation to the object
Space—where the object happens or exists
Time—when the object occurs

[14] http://www.crito.uci.edu/pubs/2004/ChinaGECIII.pdf

[15] I learned about supply chain management mainly from the supply chain wizard Marc Lamonica, Regional Chief Financial Officer at Sutter Connect, http://www.sutterconnect.org/, and our mutual friend Web entrepreneur and ecommerce product engineer Adam Kalsey, and Sacramento State University teacher Stuart Williams, of Blitzkeigsoftware.net, http://blitzkriegsoftware.net/StuartWilliams/default.asp

[16] Introduction to Computer software classes in the 1970s consisted of FORTRAN cash register receipt programming, which is by implication is what ecommerce actually does.

[17] Freakonomics is a must read book of comedy and connections.

[18] Golden Arches, definition on Wikipedia, the free encyclopedia http://en.wikipedia.org/wiki/Golden_Arches, accessed March 13, 2008

[19] Readings “The World Is Flat 3.0: A Brief History of the Twenty-first Century” by Thomas Friedman, p. 421

[20] Readings p. 19 “What is information arbitrage? Arbitrage is a market term. Technically speaking, it refers to the simultaneous buying and selling of the same securities, commodities or foreign exchange in different markets to predict from unequal prices and unequal information. The successful arbitrageur is a trader that knows…”

[21] “Conservation groups say acid rain falls on a third of China's territory and 70% of rivers and lakes are so full of toxins they can no longer be used for drinking water.” Satellite data reveals Beijing as air pollution capital of world, Jonathan Watts in Beijing The Guardian, Monday October 31 2005, http://www.guardian.co.uk/news/2005/oct/31/china.pollution

[22] “…After watching Jobs unveil the iPhone, Alan Kay, a personal computer pioneer who has worked with him, put it this way who has worked with him, put it this way: "Steve understands desire." ... Fortune CNN Magazine March 5, 2008, http://money.cnn.com/2008/03/02/news/companies/elkind_jobs.fortune/index.htm
accessed March 5, 2008

[23] Mac Margolis, “How Brazil Reversed the Curse, Latin America used to suffer the deepest gap between rich and poor. Now it is the only region narrowing the divide. Upwardly Mobile: Middle-class Brazilians” http://www.newsweek.com/id/67850 NEWSWEEK Nov 12, 2007 Issue

[24] Mike Haynes, Theses on the Balkan War, “Capitalism is inherently a competitively expansionist and therefore conflict ridden system” Issue 83 of INTERNATIONAL SOCIALISM JOURNAL Published Summer 1999 Copyright © International Socialism, http://pubs.socialistreviewindex.org.uk/isj83/haynes.htm/ accessed March 3, 2008. “The optimism that the end of the Cold War might lead to a new world order has been shown to be false. The hope that it would release a peace dividend that would enable a new generosity in international relations has been belied by experience, as some of us sadly predicted it would.3 Though the arms burden has declined, there has been no outpouring of aid to Eastern Europe, no new 'Marshall Plan'. The result has been that the burden of change has fallen on the broad masses of the population, wrecking lives across the old Soviet bloc in general and in one of its poorest components in south eastern Europe in particular. According to the World Bank, the number of people living in poverty (defined as having less than $4 a day) in the former Soviet bloc has risen from 14 million in 1990 to 147 million in 1998.4 Worse still, the advanced countries have continued to reduce further the miserly sums they devote to aid to the even poorer areas of the world. The OECD countries are rhetorically committed to an aid target of 0.7 percent of their output. In 1990 they gave 0.35 percent, and by 1997 the figure had fallen to 0.22 percent, with the United States under this heading giving 0.09 percent of its output, a figure in startling contrast to the expenditure devoted to destruction.”5

[25] Readings p. 46 “There is a tale, “The ring of Gygnes,” … could any man resist the temptation of evil if he knew his acts could not be witnessed?”

[26] Readings p. 58 “Attendance at Klan meetings began to fall … of all the ideas Kennedy thought up to fight bigotry, this campaign was clearly the cleverest. … He turned the Klan’s secrecy against itself by making its private information public: he converted heretofore precious knowledge into ammunition for mockery.”

Some of the research in this paper on piracy, was provided by Jeremy Hansen of Seattle, Washington, USA. Mr. Hansen's email regarding economics served to inform me on this topic.

Saturday, March 08, 2008

Rant

--Sorry I was speaking in hyper dense terms expecting you have read what I have read etc. we havent exactly studied the same stuff. we don't think in the same way - transparency bias showing like an invisable slip, or a guiding hand that isnt there

it relates through intellectual property and what I am saying is that privacy does not have a one size fits all solution. Some choices are hard-wired and in some ways that will never go away while human beings exist unless you selectively breed it out of them

the joke about internet porn was in relation to a TV ad that is repeated frequently played bevause it catches our attention, I don't really go for internet porn, it doesn't interest me. but it was about how americans are attracted to it and probably many people as it relates to biology as in reproduction and seems to be something hard wired in humans, with social coverings and differing norms and is related to privacy. it is rediculous but there.

The french for example don't want anyone to know what they earn or pay in taxes on their real estate that information they consider private, in america real estate taxes are public information. the french dont mind showing off something that the publically prudish americans swear they have no interest in but are actually facinated by in private (hence the joke about internet porn) such as their breasts on public beaches, just like brazil or italians. (depends on what you look like in the buff for some?)

But in China what you read may not be private. the differences I have seen in China have more to do with gender preferencial treatment than what we would even consider giving up as private (our thoughts freedom of expression etc) People do not chat on the bus or the train in China, because they are afraid of their government. That is fear of their private thoughts being known - illustion of transparency, but for them its real ... http://en.wikipedia.org/wiki/Illusion_of_transparency

biologically privacy is shown even among animals, by its very nature humans need some forms of privacy. Since it costs a human mother a certain amount of calories to concieve, bear and raise children, she will want to do that in a private, controlled, SAFE, environment - this means controllling who has access to her, her family and any and all information about them

Why? Because she wants the protection afforded by the many levels of privacy, physical, ecomomic, social, informational etc what ever other kinds, because they related to safety and security. Privacy is a individual and group response to biological needs for safety and security even in communial cultures. The desire for an increase in privacy generally rises with the level of an increase in woman's education which is linked to increases in the stabiltiy of nations. there are also social norms related to physical privacy, just travel to India and you'll see someone washing their private parts in public, china and you can not walk down the street with out your body space being invaded - these are social norms.

as far as China - he who has the key to resources has wealth. Think about B 2 B supply chains and intellectual property is again a form of wealth in the information age. traditional economics holds that (resources) its like diamonds and gold and timber and potato(e thx mr bush)s and pork bellies. But as our world grows flatter and ecomomic competion increases globally knowing information to turn it into things like instant *buy*sell* investments is a form of wealth. Of these forms information about people, our private information which we now consider an opt in privilege for others to have may become more like an opt out privilege to pay others to obtain so we aren't bugged etc. we want to make choices as you said, and that includes about our private information. just like walled villas of the rich and wanna be rich.

Think about Matrix as Neo walks through ads. He never had privacy - that is not going to happen because he will be able to afford to turn it off - he kept it on so he would not appear so wealthy in public which would tend to draw attention to him
waterbox
think about the issues of choice modeling, a - b testing, cognitive biases,http://en.wikipedia.org/wiki/List_of_cognitive_biases and all the biases in choices, the user is king, the more you know about your user the more power you have over them. All that Use case senario user testing marketing profiling stuff is about getting people the user to do what you want them to, in the guise of serving them at some level. user testing is about knowing what is in someone's mind, making tacit information into data/info/knowled/wisdom/=money.

Long term its been about class struggles but in contrast what do inventors and academics care about - not money but what their peers think - it's controllable. why work on designing new aids drugs if you know 3rd world folks will die anyway cause they can't afford the medicinal drugs regardless of emergency agreements?

private information is a form of wealth to seek sales or other goals. privacy issues will not go away even in the far flung future, because there will be differences in personal needs, different laws, coping strategies, biologically driven needs etc

as for a mothers strategy of complete transparency complete openness - it would fail because of the reason stated before - people do want to lean in at the table and learn some juicy gossip, the less spiritually and morally mature want to hate and hurt anyone they percieve as being a HAVE, talent money love what ever.

The children's naked bodies were examined by the police because the neighbours accused the mother of torchering them because the neighbours were just plain jealous of that artistic way of life, openness, joie d vive, etc this society is not ready for glasnost/transparency/openness as long as competition exists we will all search for something to cover whatever we percieve as our nakidness this side of Eden.


Outside the Gates of Eden - by Christopher Wilkinson

"There are no truths outside the gates of Eden. There none inside either. Truths tend to be defined. The domain of no definition is bliss. Bliss is orgasmic reality without center or boundary. On the outside of the gates, this is well conceived as the structure of a mandala. There are male and female aspects. The chip is material, and like the male principle, represents the structure of the mandala. The software -- particularly the OS, is basically female, and represents the intuitive power of consciousness -- the thing that gives it life.
...

Humanity is at constant war, whether it be war for good or war for conquest, or just to prove who is better or worse. The trials that determine who is right and who is wrong are only functional where the binary reality structure has been imposed on experiential truth -- at the level of total intermesh between OS and hardware -- life and earth -- yab and yum -- at this level all binaries are conventionalities at best. ..Information regarding the endlessness and painful condition of Samsara would tend to be depressing, as there is no real hope for consummate orgasmic awareness to override the dualistic binaries that dwell outside the gates of Eden."

Read:The World Is Flat 3.0: A Brief History of the Twenty-first Century by Thomas Friedman The World Is Flat?: A Critical Analysis of New York Times Bestseller by Thomas Friedman by Ronald Aronica and Mtetwa Ramdoo Freakonomics [Revised and Expanded]: A Rogue Economist Explores the Hidden Side of Everything by Steven D. Levitt and Stephen J. Dubner The Lexus and the Olive Tree: Understanding Globalization by Thomas Friedman Making Globalization Work by Joseph E. Stiglitz

improveverywhere.com

Friday, March 07, 2008

If you can not discipline yourself someone else will

IMGP0174

This is one of those known laws of the universe. If you can not discipline yourself someone else will.

Kids with candy 3019

everything down to Friday

DSC_1810

comes down to
when your eyes are so sensative
as an indoor office jockey
riding on that corporate nag
that you see halos around the lights
and people look crisp and thus holy
even the desk origami made by human hands
looks strangely organic and dirty
hey -- it doesn't speak English
or tick stately with the clock
or laugh on time
it doesn't lean slightly forward
like the gray steel towers
all right angles and perfection when
everything comes down to Friday

Straight up, Columbia Tower, Seattle, Washington

with your spine the exact shape
I mean EXACT shape of your office chair
and your hands are blue and kinda lacy
like you could see through them in all their glory
and then they rise if you hold a pencil
it looks real like the official steel
your hands feel like the origami, all spicked and earthy
then they're ticking
like the cold clock'd time that shows you
everything comes down to Friday

DSC_1880

like a great sporting event
where the players and spectators all hold their breath
for the running split second
and some how if thus enlightenment ensued --
or even eggs were fried with that potencial
we'd be famous not in the future, Jackson, but right now
and if I just keep saving myself
and my money
I won't be waiting with bated breath
for the exact moment when
everything came down past Friday

'More from Less, Christian Simplicity and the Abundant' poster below Columbia Tower Center, 5th Ave, Seattle, Washington, USA

Thursday, March 06, 2008

Beef, it's what's for dinner? or Guess Who's Coming to Dinner?

Working and attending school, I miss much of the mainstream news, but anyone within hearing can not miss seeing the 'downer cow' harvest footage shot by a Humane Society worker undercover at a slaughterhouse in Chino, California. Kinda makes those "come to California" ads put on a different slant, just like knowing more about McDonald's makes it difficult to stomach eating a burger with that taste.

What is the taste of a sick cow? How dangerous, frighting and in-humane does our food supply have to become for us to stop doing and allowing these things.

I could not watch the entire thing all the way through - there are several related videos on the humane society's site. Today I was a vegetarian, even if I know that smaller animals died harvesting that food - it's got to be a whole lot better than this - repeated many times over.

Beef Recall - Humane Society Investigation Prompts Record Recall

Warning: Graphic video. An HSUS undercover investigation prompts the USDA to recall 143 million pounds of beef from a California slaughter plant; now HSUS urges Congress to take action.

Sunday, March 02, 2008

M. David Becton Design

Doesn't everyone love M. David Becton's little square tables with all that personality? Here we have an assortment... and David regarding his work, about which he is quite passionate:

"Details in Style" is drawn from a variety of historical and cultural sources which run through our lives. I have been designing and building the furniture that occupied my thoughts and my commissions for many years.

With this new idea I have combined a clean, yet dramatic, feel with the sources of our visual history of stylistic elements. They are the result of a history degree and a life influenced by art and the theater.

The traditional lines and details of each statement are jewels in the cultural and architectural pieces of the human puzzle and evidence of the terrible effect of what six years of higher education and a sheet of imitation parchment can do to innocent scraps of wood.

Each table is designed to dramatize some voice from the past or reinterpret a cultural idea that has struck my imagination with enough force to be knocked out and take on a life of its own. You could think of these tables as a present day "Contemporary furniture beverage with a historical twist," or simply a bit of personality to inspire an otherwise harmless room.

The bases are fabricated from a solid core medium density wood fiber product designed to resist the irregular shrinkage properties of newly cut trees. Whenever possible we use purified, recycled wood fiber. For the tops we use a special veneered board that is the standard for exterior art and signs.

Each exterior seam is reinforced to eliminate finish cracking common to jointery of any kind. Our craftsmen and artists apply a resistant gesso-like surface by hand to create the look and feel of antique stone or plastic with some of the same characteristics of durability.

After the background pigment is applied for hue it is glazed with various nuanced pigment to add depth and personality. The result is a table that, although new, has the feel and personality of an older and wiser table. All in all, each piece has a sense of depth and patina all its own.

A pool in an oriental garden could only hope to feel this serene."

See David's site at: http://www.bectonltd.com
M. David Becton

NEWS FLASH !!! ANCIENT AQUATIC MONSTER PHOTOGRAPHED LIVE FOR THE FIRSTTIME!!!

NEWS FLASH !!! ANCIENT AQUATIC MONSTER PHOTOGRAPHED LIVE FOR THE FIRST TIME!!!Lake monster caught on film, yes it is TRUE! The Loch Ness Monster Nessie's cousin Winnie, the Lake Washington Monster, is photographed! See the Amazing evidence for yourself!

Bellevue in the background, you can just see the outline of Winnie's head raised above the water line swimming in direct sunlight just outside the children's swimming area yellow ropes. Behind the white pole you can see her body as well.

Who could stop her from doing what ever she wants? Going wherever she pleases in the dark deep cool waters of Seattle and Bellevue's Lake Washington? Nobody, that's who!

How is it that this queen of the deep raises her head to look around here - is she hungry? Looking for a mate? Are there other of these ancient Plesiosaurs still in the wild from the Mesozoic era?

Saturday, March 01, 2008

iSchool University of Washington

Technology moves fast, just like information does. One of my own old technical prejudices I didn't notice until I visited Berkeley's iSchool - I asked how they re-wired the fabulous old South Hall, built in 1873. "Re-wire? We didn't need to," they told me, "It's all wireless."

From the Chronicle of Higher Education is an interesting article on the value of graduating: http://chronicle.com/temp/email2.php?id=wWwv6kBkcTbYktwbjrJkskjtdhknjqvf

Hmmm that article doesn't appear any more - perhaps it isn't recommended to be so critical of higher education putting people in unending debt to a loan they can never get out of - kind of like the buyout of collapsed financial institutions in progress now in the US.

Night crane in boomtown Seattle, the Paul Allen investment bloom

The rest of the United States may be entering a depression phase due to wartime over-spending but the truth is Seattle and Bellevue are booming. There are actually too many construction cranes to count. No kidding.

Paul Allen may be one of the larger reasons for this, his advocacy of building out the beautiful South Lake Union area is supporting growth. There are several cranes there now building Amazon's new buildings for example. The value of housing in that area is just going to bloom; a great investment.

It appears to me that Paul and his sister and their advisors understand community, even more after Seattle voters roundly rejected a bond / tax initiative for the Sport Palaces that they built any way. Why do I think this? Because of that little tram, the SLUT, South Lake Union Train. It's just like Seattle of yesteryear but it so makes sense for the community it is in. Except for bikes. It is very difficult and dangerous to navigate over those rails by bike.

I am thoroughly interested in what will happen in South Lake Union, and have high hopes for the community of the future right here in Nirvana, which is code for "S E A T T L E"

Don't believe Seattle is Nirvana? What other city in the United States universally worships a large version of a Japanese Buddhist Shrine updated for our space minded millenium? The Space Needle folks, that's a-what-I-am a-talking-a-bout Mr.BigBootay.

Note - I am not sure who owns this particular crane or what they are building, but the song remains the same. PS. Don't tell anyone, otay?

http://www.blinkbits.com/blinks/paul_allen

Sky Flowers

Free Tibet

Somehow, this image reminded me of what Tibet would feel like as a free place, with freedom of speech and religion, sort of floating up into the blue like a sky flower

What is less obvious is how China's invasion of Tibet has colored my life. 29 years of studying the extraordinary lamas' revered methods, seeing our world through their eyes a global view, within a completely universal framework. They love ruthlessly.

Do you know why His Holiness calls for peace? He understands cause and effect. When you can recall your last 13 lifetimes it will change your perspective too. That alone would give one a longer view.


You may ask - why don't the Tibetans still in Tibet just leave their ancient homeland, leave their farms and houses, and friends? They can not do so under fear of death. This fall far fewer Tibetans snuck across their southern borders to nations such as Nepal. There is real fear ... and as we now see it is justified.

Why don't the Tibetans come here? Why when they do come here posing as non-resident workers at factories why do they 'defect' en masse? The US does not recognize them as refugees, and therefore they can not obtain passports or visas in most cases except illegally, purchasing phoney documents in the 3rd world; it is easy but expensive.

China is trying to paint her face like an old lady to appear young, or in this case from brutal ruler to a forward thinking host of the Olympics. It appears the effort has backfired.

From the Tibetans living in Nepal, and foreign business people on my last trip there in Oct-Nov, if you travel just 30 KM outside of the Olympic Games area, you will find extreme poverty exists and is easy to see. One Tibetan refugee, a woman whose husband works as a trader, told me "In the Himalayan borders the soldiers shoot first, never ask questions."


I lucked out because the Chinese invaded Tibet. I benefited because China was power hungry. I am better off because of the highly placed Tibetans who landed here.

Among other things I was warned not to discuss religion - one lama told me that Americans have freedom of religion, but we don't believe in freedom of religion.

Long live HH The Dalai Lama, and anyone else who is a member of his "clique" hen hen he. I am completely in awe of him; I humbly and respectly bow as an American with a million billion visualized unique bodies to His Holiness the 14th Dalai Lama.

How I made this image
= at work a couple of weeks I've been waiting for my software to arrive. So I made this, in stages as I learned another graphics package. Easy.

Friday, February 29, 2008

Contemporary information management offers this sage advice

Redesigning Your Corporate Site

Among the many variables in how to approach renovating existing business or customer facing websites, there are three top level considerations:
1. Information
2. Functionality
3. Look and Feel

What you sell drives your website’s look and feel. What your customers need to do on your website or with their information drives your site’s functionality. Because you sell entertainment and communication your site can be as lively, vigorous, and exciting as wished, as long as it presents the information your customers seek, in a way that is easy to find. It can even be said that

“Beauty Communicates.” “Good design adds value faster than it adds cost.”

“The Motorola RAZR is now selling at a rate of about four million units each month -- 1.5 per second. If Motorola spends another $million or two improving the design, they can make it back in a day.”

Your competitors are companies such as Comcast and ATT. In particular ATT is doing a great job communicating with their customer base in an organized and friendly way. They have probably performed a great deal of research around the look and feel, and it only makes sense to adapt what they learned where it is appropriate to your firm.

First let’s talk about how to make decisions, how to make sure they are the right ones. Then find out what some experts advice, and do a walk through your site to contrast and compare to ATT’s website, and gather relevant ideas along the way.
Customers and Business Intelligence
The most important place to begin is with the customer, and discovering what they need or want through a Business Intelligence process.

Business Intelligence’s goals are three main items -
• Making better decisions faster
• Converting data into information
• Using a rational approach to management

Business Intelligence advises us to make business decisions based on well-informed logic -- that will meet or exceed our goals. Many goals even when realized do not immediately make money, but they generally point in that direction, or are goals which uncover ways to help earn money or satisfy our customers. In the case of a website redesign, the governing discipline of user interface, application design, and related decision making is Information Management.

Measurement

You may also want to verify that the decisions made have a good return on investment by measuring them. The metrics of business intelligence which are useful and relevant to a decision, called key performance indicators (KPIs) are those things from which we may determine return on investment (ROI). On the Web this is related to Web analytics and conversion, which means the tracking data and relationship to customers buying your products or services. These are most interesting because they can be traced, and iteratively over time, improved.

“Key Performance Indicators” and “Return On Investment” are fancy phrases for how you know you are right. Measurement is what keeps the iterative practices pointed in the right directions.

Information Management

Contemporary information management offers this sage advice –
Every single decision about the strategy, content, and presentation of information on business websites (portals, intranet, and extranet sites) needs to be driven from a stated business goal. (Ironic - sounds just like Business Intelligence, doesn’t it?)

It is not possible to collect and evaluate all the relevant information required to make solid decisions at a reasonable price (time/effort), therefore reasonable inquiries, of the stakeholders, of the business goals, and of the end users needs are needed to create the strategies which most align with those business goals and objectives.

So how is this achieved? The process begins by collecting business objectives from the different stakeholders, including the primary actual end users of the information on these sites. Business goals and users end goals may not be exactly the same, or may even appear diametrically opposed, e.g.:
Users Goals
Business • Make Money
Add customers
Retain customers
Reduce support costs
Customer • Save Money
Get lots of usable stuff
Have Fun
Get information now
But the information collected can be used in a discovery process which shows us how to please both parties.

A fundamental information management design statement is

“Know your user ... and you are not your user.”

That last part is most important to designers and decision makers who may believe that they know what their end users want without asking them.

"You are not your end user."

The intention of such a whimsical and obvious fact is to help drive home the point that businesses must discover who their end users, that is, their customers are; what are their demographics: ages, genders, locations, etc? What are their wants, needs, limitations, communities? What are their languages, technical skill levels, attention span, interest level, and so forth?

For example, how many of your end users encounter accessibility issues online? Any of these things may be turned into a business advantage:

"Enabling accessible technology is a growth opportunity, it meets customer needs, and it's the right thing to do … As the Baby Boom generation ages, more and more people will face the challenges of reduced dexterity, vision, and hearing. So enabling accessible technology is a growth opportunity... “ Steve Ballmer (CEO of Microsoft), 2001, Businessweek.com

You may inquire about your users in a variety of ways, but all of them include asking the customer for input or feedback, some even without them knowing.
• Amazon.com conducts a form of choice modeling , called A/B testing live on its site – does the user chose A or B?, which one the end user actually selects drives how the information about the product is presented. They have a large in-house UI design team.

• Premera.com (Blue Cross + Blue Shield insurance) meets in person with a selection of its end users, brokers for example, and asks them what they want. They contract with specialist companies to conduct usability testing.

• Classmates.com meets with end users and asks them in person among other things, if certain functionality was available would they pay for it?

• Microsoft uses a wide variety of things including extensive user interface testing, Web surveys, customer feedback forms, opt-in PII data and error collection. They outsource a great deal of their backend and UI design, and they have several internal usability teams
Why do companies do all this work to discover what the user wants and who they are?
The end user is king.

Knowing about the customer drives the business in their decision making. Business earns revenue from customers. If a business does not know their customer, they will not know what they need and want. Without this knowledge and the skill to use it they will not be able to conjure the means to effectively satisfy and ultimately attract and keep their customer.

Let’s bring this home with an example, say fixing dinner. What if you went to your folk’s house and your mom asked you to cook dinner, what would be your first step? Perhaps you would ask her, “What is available to cook?” You might crack open the refrigerator look in the cupboards, or even ask, “Who is coming to dinner?”, or “Will dad be home, does he want something grilled outside, do you think?”
What if you were staying at a friend’s house in Guadalajara, Mexico, with a Spanish speaker whose significant other is a vegetarian; would you ask more questions to begin with? Probably you would ask a lot more questions.

Now, imagine you are a professional cook and your income for the next year will depend solely on how well the people eating the dinner you are about to cook enjoyed it. Now what kinds of questions would you ask?

Aha! Things become serious, because your job and income are at stake. As a professional chief you want to know as much as possible in as short of a time frame as you can discover about your diners. Questions would include –
“How much time do I have to select the food, shop for and prepare it?”
“Do your customers have allergies, what are their favorite foods?”
“What are these people like, are they adventurers?”
“What do they do for a living, how old are they, youth, male, female, are they professional food critics?”
and so forth might be the kinds of detailed questions you would ask. If the manager offered you their cell number so you could call them directly and ask, it is very likely that you would.

Using Your Corporate Research
These same principles of inquiry that a cook uses to please their diners are used in user-centered design and development for your corporate site. Information that you have already gathered such as demographics of your customers, which pages receive the most hits, and what your business goals are for the future are all important things which we can use to help you make decisions on the look and feel, and functionality of your websites.

This is achieved by reasoning out who your customers are, gathering demographic and other information about them and from them, finding out what experts say, and investigating your competitor’s sites.

What Can Usability Advise?
There are experts in the field of usability and design that have studied thousands of websites and applications. What advice do they offer which may serve to inform your strategy?

In Web usability Jakob Nielsen is an acknowledged research leader because he has investigated so many sites, testing extensively in usability labs. Dr. Nielsen offers good advice about pitfalls to avoid:

The Top Ten Web Design Mistakes The Ten Most Violated Homepage Design Guidelines
1. Legibility Problems
2. Non-Standard Links
3. Flash
4. Content That's Not Written for the Web
Writing for the Web means making content short, scannable, and to the point (rather than full of fluffy marketese). Web content should also answer users' questions and use common language rather than made-up terms.
5. Bad Search
6. Browser Incompatibility
7. Cumbersome Forms
8. No Contact Information or Other Company Info
9. Frozen Layouts with Fixed Page Widths
10. Inadequate Photo Enlargement
1. Emphasize what your site offers that's of value to users and how your services differ from those of key competitors
2. Use a liquid layout that lets users adjust the homepage size
3. Use color to distinguish visited and unvisited links
4. Use graphics to show real content, not just to decorate your homepage
5. Include a tag line that explicitly summarizes what the site or company does
6. Make it easy to access anything recently featured on your homepage
7. Include a short site description in the window title
8. Don't use a heading to label the search area; instead use a "Search" button to the right of the box
9. With statistics that change over time (stock quotes, etc), give the percentage of change, not just the points gained or lost
10. Don't include an active link to the homepage on the homepage

More importantly Dr. Nielsen also provides advice on what to do instead –

Top Ten Guidelines for Homepage Usability
Make the Site's Purpose Clear:
Explain Who You Are and What You Do
1. Include a One-Sentence Tagline
2. Write a Window Title with Good Visibility in Search Engines and Bookmark Lists
3. Group all Corporate Information in One Distinct Area
Help Users Find What They Need
4. Emphasize the Site's Top High-Priority Tasks
5. Include a Search Input Box
Reveal Site Content
6. Show Examples of Real Site Content
7. Begin Link Names with the Most Important Keyword
8. Offer Easy Access to Recent Homepage Features
Use Visual Design to Enhance, not Define, Interaction Design
9. Don't Over-Format Critical Content, Such as Navigation Areas
10. Use Meaningful Graphics Summary:
A company's homepage is its face to the world and the starting point for most user visits. Improving your homepage multiplies the entire website's business value, so following key guidelines for homepage usability is well worth the investment.

Homepages are the most valuable real estate in the world.

A homepage's impact on a company’s bottom line is far greater than simple measures of e-commerce revenues: The homepage is your company's face to the world. Increasingly, potential customers will look at your company's online presence before doing business with you -- regardless of whether they plan to close the actual sale online.

While these are presented as hard and fast rules, really they are guidelines and jumping off points for discussion which leads to making every single decision about the strategy, content, and presentation of information on your business websites - portals, intranet, and extranet sites -- driven from a stated business goal.

Information Design Advisor
Jesse James Garrett is an experience design and information architecture author who views things from the other side of the creative-
“Most people will tolerate a degree of impracticality in exchange for a measure of fun.”
”Trying to understand people by analyzing data is like trying to understand the shape of something by looking at its shadow.”

A Site Visit
Now let’s do a brief analysis of your sites, and compare and contrast to your competitor’s sites by using a plausible model, a persona, a use case, and a site visit. What can we learn?

Our persona, Gracie, is a bi-lingual woman in her forties, with a family. She is going to serve as the actor in a use case of visiting your site for the first time to shop for services. She speaks English and Spanish and has some college education, with a moderate amount of technical skills. Gracie wears glasses. She has queried on Google to find a local ISP, and may be interested in other services, such as phone. She likes her bills to be in one unified place, and she loves a deal. She has just come across your site through either that query, or clicked on an ad in a local link to the right. Here is what she finds.

The first thing Gracie noticed was the company logo, which she likes, it’s friendly and happy. After that your potential customer isn’t sure where to begin. The site appears visually cold and a bit dark – there is no personality. All the information on the main page has the same visual weight with the exception of the central ad. Since she isn’t interested in ads, but in information, so she avoids looking at them. This is unfortunate but typical behavior because the information presented in the large central dark advertisements is exactly what she needs to know.

The fonts are generally the same, and the presentation style does not include indents and other visual direction to lead her eyes. Gracie is used to the Web 2.0 look and feel so this site looks old fashioned, very dated to her. She skips over the large grey rectangle presenting “Order Services Online” because, again, it resembles an ad, and over “Check Your Service Availability” because the red is too bright and it reminds her of an onscreen error or warning. At first she just wants to poke around a little.

Gracie clicks a link under “Residential” and then sees a form, so she clicks the browser back and selects another link under “Residential”. No matter what she clicks under Residential these all lead to the same form. She is frustrated because she just wants to browse and get a little more information before typing in any information.

What she notices in one of the revolving ads, the word “for”. Gracie also notices for the first time that there is no option to turn on Spanish for the site, or to increase the font size so she may read it without glasses.

She wonders why so much of the text is red when she hasn’t yet clicked on it yet.

Her time is up on your site. Gracie is disappointed, because the site is not fun, upbeat or modern. It does not function as she expected. She can find stuff, because she doesn’t want to look any more.

This potential customer has not realized how great the prices are because she didn’t actually perceive them. Gracie did not find the information she was seeking about a unified bill because that key information was buried below the fold and between too many other things of the same scale. As Dr. Nielsen put it, as information foragers

“people like to get maximum benefit for minimum effort ... Progress must seem rapid enough to be worth the predicted effort required to reach the destination … your content [should] look like a nutritious meal and signal that it's an easy catch.”

Gracie has not been converted to your services, and will be lead away by the ease of using search. She immediately googles again for a local provider and discovers ATT.com.

Gracie happens to notice that this site can be displayed in Spanish, which is great because her husband prefers reading sites in Spanish! In the large central graphic she notices the link for Shop for Wireless, which combined with the picture makes her eager to click on it.

She is very pleased to see that she can get a free phone, so she clicks on the big image which reminds her of spring. It makes her feel good. The phones are well laid out and she actually loves pink – so she selects the Motarola Razr in Pink and adds the phone to her shopping cart, even though she came to the site expressly to get broadband for their new house.

Gracie decides to read the top questions online for advice of how to optimize her budget and just get one bill with all the services they need. The help file answers almost every question she has. Returning to the main page she obtains service costs and other information by choosing the “coverage viewer” link as was mentioned in the self-service online help file.

Now she decides to comparison shop with Comcast, which also turned up in her Google search.

This is the end of our visit with the persona Gracie visiting these sites for the first time as a use case. So where do we go from here? Back to information management, and analyzing what we have already seen.

Chunking Data – Testing with Wireframes
A senior user experience architect, based on experience, divided the information presented on your corporate site into chunks. Using these information chunks she created the following wireframe, which represents your main Web page:

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This wireframe can be used in user centered design to help your decision making process about what should be on the main page . It will show if it makes sense how to navigate successfully to sub-pages. It also is used to ask users what they would choose or what they would expect to see under each of the links. In this wireframe everything is a link, except the company logo, because the user is already on the main page.

This layout of the information differs a great deal from the existing site. Right now it is based only on what the UI / UX architect observed about your site.

The next step would be to test it internally with you and your teams, tweak the wireframe and test it with a few customers. It is supposed to be generic looking – just to see if the information is expected, and generally in the right locations. We can also ask about the expected functionality under the selections that your customers and potential customers make. Other techniques include cognitive walkthrough, heuristic evaluation, and a site visit, as well as usability testing.

We can use paper prototypes to introduce other information links such as residential, small business, and enterprise. Where does the Feedback link go for example? We can use paper cut outs of the words and phases to see if they work in other configurations. After we massage the content, context, location, and functional plans, then the look and feel will be added, based on the demographics that data mining uncovers about your customers, and with the ideas and kinds of reasons Jesse James Garrett mentioned.

Thank you for your time reading this document. Please feel free email with any questions that come to mind.

Sunday, February 24, 2008

saturday house

The kanji lettering on Buckaroo Banzai's headband as he drives the jet car reads "seikatsu bei" ("the joy of living").
http://www.saturdayhouse.org/

"Lion Kimbro’s Blog
April 28, 2007
Sudbury School for Adults
Filed under: Journal — Lion @ 9:01 pm
I’d really like something like the Sudbury school system, but for adults.

I’d like something where:
Several people meet, face to face.
They meet for the whole day. For example, 7AM - 10PM: 15 hours!
This would be every Saturday, every week.
This would be at somebody’s house, or in a rented office space, somewhere in or around Seattle.
The meets would have a theme. It could be “the life of the mind,” or “technology,” or something.

But there’s no specific activity. You don’t have to talk about a specific thing; You don’t even need to talk at all. It’s not expected that you’d have one long meeting, or a series of short meetings, or sit in a circle, or any of these things. (Though you could, if you wanted to, do all of those things.)
Freedom is The Rule. You can do anything you want. You can try to start a conversation with someone. You can open up your laptop, and start working on something. You can sing out loud. You can open up a book, and just read. You can draw on a chalkboard. You can write a computer program. You can play a game. Freedom is the rule.

There might be meetings, to discuss things that affect everybody– crises, rules, dues, and so on. But they’re kept relatively short, and not the purpose of meeting. Rather, those meetings are so that you can all have the free time.
Visitors likely encouraged, provided that they were supervised by a regular, and respected the rules of the space. If they became regulars, they would likely need to pay dues and so on. If a friend is in town, the space should be a great place to meet them! ..."

http://seattletimes.nwsource.com/html/localnews/2004088498_sathouse23m.html
Unstructured learning is Saturday House goal
By Cara Solomon

Seattle Times South King County reporter

"In the comfort of these rooms, you can write a computer program. You can talk about the meaning of life. You can just sit there quietly, reading.

The only real expectation at Saturday House, a weekly gathering in Sodo, is "background friendliness." And even that bar is set pretty low.

"If someone asks you what you're reading, you can't glare," said Lion Kimbro, 30, a software engineer and one of the founders.

For the past several months, a group of self-described geeks has gathered weekly to re-create the feeling of kindergarten, where everyone has a project and stays for the day, learning in a free-form kind of way.

Saturday House began last spring, a few tech-savvy friends sitting around each Saturday in someone's living room. Now it has migrated to an $850-a-month, 1,000-square-foot space in Sodo where as many as 25 people settle in each week for tasks and talk."

Tuesday, February 19, 2008

Web Style Guides and Usability Sites ~

Elements of Design
http://www.digital-web.com/articles/elements_of_design/

A visual vocabulary for describing information architecture and interaction design
http://www.jjg.net/ia/visvocab/

Wire Frames
http://www.iawiki.net/WireFrames

Web Style Guide
http://webstyleguide.com/
Sara Storm likes Tea
Paper Prototyping
http://www.paperprototyping.com/
Jacob Nielsen on Paperprototyping: http://www.useit.com/alertbox/20030414.html

Jakob Nielsen's Website
The most widely read and recognized usability expert, Dr. Nielsen was a Sun Microsystems Distinguished Engineer.
Websites
http://www.useit.com/
http://www.useit.com/alertbox/
Top Ten Design Mistakes
http://www.useit.com/alertbox/9605.html
Introduction to Usability
http://www.useit.com/alertbox/20030825.html

Jan Chipchase, Future Perfect
Principal Researcher, User Research at Nokia
Blog
http://www.janchipchase.com/
How to look at the world from a functional design and usability point of view

Joel Spolsky, Joel on Software,
Software developer (formerly with Microsoft), author
Blog
http://www.joelonsoftware.com/
On writing content, edited the book Best Software Writing
http://www.joelonsoftware.com/articles/BestSoftwareWriting.html

"To make people happy, you have to let them feel like they are in control of their environment. To do this, you need to correctly interpret their actions. The interface needs to behave in the way they are expecting it to behave.
DSC_1716
Thus, the cardinal axiom of all user interface design: A user interface is well-designed when the program behaves exactly how the user thought it would. As Hillel said, everything else is commentary. All the other rules of good UI design are just corollaries."
- Joel Spolsky, User Interface Design for Programmers
Edward Tufte
Professor emeritus of statistics, graphic design, and political economy at Yale University, does one day seminars on data presentation and information graphics.
Website https://www.edwardtufte.com/tufte/
Q& A
https://www.edwardtufte.com/bboard/q-and-a?topic_id=1
Minard’s Map
https://www.edwardtufte.com/tufte/minard


Donald Norman
Dr. Norman former VP of research at Apple Computer is credited with creating the field of usability
Website
http://www.jnd.org/Don Norman recommends the following books:
• Handbook of human factors and ergonomics Gavriel Salvendy 2005: Hoboken, NJ: Wiley.
• Universal Principles of Design. William Lidwell, Kritina Holden & Jill Butler 2003: Gloucester, MA: Rockport Publishers.
• Why Art Cannot Be Taught: A HANDBOOK FOR ART STUDENTS by James Elkins

The Wayback MachineMicrosoft
http://web.archive.org/web/*/http:/www.microsoft.com

http://www.informationdesign.org/archives/2006_06.php

http://www.uxnet.org/

Books ~
Sara Storm with tea

User Interface Design for Programmers by Joel Spolsky (Paperback - Jun 26, 2001)

About Face 2.0: The Essentials of Interaction Design by Alan Cooper and Robert M. Reimann (Paperback - Mar 17, 2003)

The Elements of User Interface Design by Theo Mandel (Paperback - Feb 1997)

Ambient Findability by Peter Morville (Paperback - Oct 1, 2005) - Illustrated

User Interface Design and Evaluation (The Morgan Kaufmann Series in Interactive Technologies) by Debbie Stone, Caroline Jarrett, Mark Woodroffe, and Shailey Minocha (Paperback - Mar 22, 2005)

The Design of Everyday Things by Donald A. Norman (Paperback - Sep 2002)


The Humane Interface: New Directions for Designing Interactive Systems by Jef Raskin (Paperback - Mar 29, 2000)

The Essential Guide to User Interface Design: An Introduction to GUI Design Principles and Techniques, 2nd Edition
by Wilbert O. Galitz (Paperback - May 2002)

About Face: The Essentials of User Interface Design by Alan Cooper (Paperback - Aug 11, 1995)
DSC_1723

The Windows Interface Guidelines for Software Design: An Application Design Guide by Microsoft Corporation (Paperback - May 1995)

Interface Design: Effective Design of Graphical User Interfaces for the Web and Multimedia Pages by Alistair Dabbs (Paperback - Sep 2002)

Paper Prototyping: The Fast and Easy Way to Design and Refine User Interfaces (The Morgan Kaufmann Series in Interactive Technologies) by Carolyn Snyder (Paperback - April 2, 2003)

User Interface Design: Bridging the Gap from User Requirements to Design by Larry E. Wood (Hardcover - Dec 2, 1997)

Web Style Guide: Basic Design Principles for Creating Web Sites; Second Edition by Patrick J. Lynch and Sarah Horton (Hardcover - April 10, 2002)

Don't Make Me Think: A Common Sense Approach to Web Usability (2nd Edition) by Steve Krug (Paperback - Aug 18, 2005)

Designing Interfaces by Jenifer Tidwell (Paperback - Nov 21, 2005) - Illustrated

The Essential Guide to User Interface Design by Wilbert O. Galitz (Paperback - Jun 15, 2002)

User Interface Design: A Software Engineering Perspective by Soren Lauesen (Paperback - Feb 14, 2005)

The Visual Display of Quantitative Information by Edward R. Tufte (Hardcover - May 2001)
DSC_1721
3.
Envisioning Information by Edward R. Tufte (Hardcover - May 1990)
4.
Visual Explanations: Images and Quantities, Evidence and Narrative by Edward R. Tufte (Hardcover - Feb 1997)

Practical User Interface Inquiry

I have come to realize there are some things you can ask end users about how to present information, but quite a bit more one has to rely upon one's own skills as a designer, thinker and planner. The real questions appears between the iteration of a new information form or a tool, or during a transition from one tool to another, or when users find that a tool is not sufficient so that one has to ask for feedback from end users.

I think that just asking users for feedback because some academics say you should is not particularly useful in all information management situations for a number of reasons. It sounds good, but academics themselves have come to realize that this technique does not always make sense.

Users don't always know what they want, they do work-arounds, and may be pleased to get some of the things they want, just enough to enjoy the topic, or learn something. Not all users have the same needs, just like not all people enjoy the same things; for example some children are very much over stimulated by toys or books for their age range that other children would be bored by.

You have to use some common sense, quite a bit of it really. When publishing a book for example you don't ask English readers of a book (on Interface Design) for example:
"Do you want the book in writing?
Do you want the writing to be in English?
Do you want the font to be legible?
Do you want the background to be light enough to display the text?
Do you want it to be a book?
Do you want an Index?" Of course they are English readers! It would be incredibly useless and redundant to ask them these things.
DSC_1712
After reading the book (or an advanced copy of it) the kinds of questions you might ask for improvement are such things as:
"Were the topics presented clearly enough?
Did the examples clarify the subject matter?
Did the layout of the book make sense?
Was the font large enough with enough white space?
Was the index well thought out?"

In a similar way the kinds of things that one might ask an end user about a design which might make sense for creating a new application do not apply to the development of everything an information manager or user interface designer does. The where and how information management applies are embedded in a number of elements of the decisions that an experienced person takes in their approach to creating an exhibition of information, or a website.

Also creating an information management system that has a result that I intend may not be what the end user takes from the experience. It depends upon if that is the goal, to enforce that people have the experience that I intend, such as learning about a topic, rather than simply enjoying looking at some photos. Personally enforcing things is not my goal, but there are reasons to have such goals.

It is important to find things which satisfy the end user, and in making inquires that that make sense within the context being investigated and which are not contrived.

Some User Interface Design Fundamentals

User Interface Design for Programmers by Joel Spolsky (Paperback - Jun 26, 2001)

About Face 2.0: The Essentials of Interaction Design by Alan Cooper and Robert M. Reimann (Paperback - Mar 17, 2003)

The Elements of User Interface Design by Theo Mandel (Paperback - Feb 1997)

Ambient Findability by Peter Morville (Paperback - Oct 1, 2005) - Illustrated

User Interface Design and Evaluation (The Morgan Kaufmann Series in Interactive Technologies) by Debbie Stone, Caroline Jarrett, Mark Woodroffe, and Shailey Minocha (Paperback - Mar 22, 2005)

The Design of Everyday Things by Donald A. Norman (Paperback - Sep 2002)

The Humane Interface: New Directions for Designing Interactive Systems by Jef Raskin (Paperback - Mar 29, 2000)

The Essential Guide to User Interface Design: An Introduction to GUI Design Principles and Techniques, 2nd Edition
by Wilbert O. Galitz (Paperback - May 2002)
Excerpt - page 34: "... 34 INTRODUCTION TO SCREEN DESIGN FOR THE GRAPHICAL USER INTERFACE recognition.) When you're finished with ..."

About Face: The Essentials of User Interface Design by Alan Cooper (Paperback - Aug 11, 1995)
Excerpt - page 1: "... I: The foal Designing for Users Technology is the engine that drives user interface design. ..."

The Windows Interface Guidelines for Software Design: An Application Design Guide by Microsoft Corporation (Paperback - May 1995)
Excerpt - page 3: "... Design Principles and Methodology A well-designed user interface is built on principles and ..."

Interface Design: Effective Design of Graphical User Interfaces for the Web and Multimedia Pages by Alistair Dabbs (Paperback - Sep 2002)
Excerpt - page 16: "... frequently as elements of everyday interface design; they are more likely to ..."

Paper Prototyping: The Fast and Easy Way to Design and Refine User Interfaces (The Morgan Kaufmann Series in Interactive Technologies) by Carolyn Snyder (Paperback - April 2, 2003)
Excerpt - page 3: "... for designing, testing, and refining user interfaces. In the early 1990s it ..."

The User Interface: Concepts And Design by Lon Barfield (Paperback - Mar 31, 2004)
Excerpt - page 1: "... reader in mind, is what user interface design is all ..."

User Interface Design: Bridging the Gap from User Requirements to Design by Larry E. Wood (Hardcover - Dec 2, 1997)
Excerpt - page 2: "... USER INTERFACE DESIGN effective design, there is usually ..."

Web Style Guide: Basic Design Principles for Creating Web Sites; Second Edition by Patrick J. Lynch and Sarah Horton (Hardcover - April 10, 2002)

Don't Make Me Think: A Common Sense Approach to Web Usability (2nd Edition) by Steve Krug (Paperback - Aug 18, 2005)

Designing Interfaces by Jenifer Tidwell (Paperback - Nov 21, 2005) - Illustrated

The Essential Guide to User Interface Design by Wilbert O. Galitz (Paperback - Jun 15, 2002)
Excerpt - page 53: "... The User Interface Design Process Part 2 presents an extensive series of guidelines for the interface design process. ..."

User Interface Design: A Software Engineering Perspective by Soren Lauesen (Paperback - Feb 14, 2005)

Sites - Jakob Nielsen's Website
The most widely read and recognized usability expert, Dr. Nielsen was a Sun Microsystems Distinguished Engineer.
http://www.useit.com/
http://www.useit.com/alertbox/
http://www.useit.com/alertbox/20030825.html

Future Perfect, Jan Chipchase
Principal Researcher, User Research at NokiaBlog
http://www.janchipchase.com/

Joel on Software, Joel Spolsky
Software developer (formerly with Microsoft), author
Blog
http://www.joelonsoftware.com/
On writing content, the book Best Software Writing.
http://www.joelonsoftware.com/articles/BestSoftwareWriting.html

Web Style Guide
http://webstyleguide.com/

Donald Norman’s Site
http://www.jnd.org/
Dr. Norman former VP of research at Apple Computer is credited with creating the field of usability. He recommends the following books

Handbook of human factors and ergonomics Gavriel Salvendy 2005: Hoboken, NJ: Wiley.

Universal Principles of Design. William Lidwell, Kritina Holden & Jill Butler 2003: Gloucester, MA: Rockport Publishers.

Why Art Cannot Be Taught: A HANDBOOK FOR ART STUDENTS (Paperback) by James Elkins "Is there anything worth knowing about art schools in past centuries?..."

http://www.informationdesign.org/archives/2006_06.php

http://www.uxnet.org/

L&OCI Semi-Detached: Killer: "Robert, don't you care about me?" "I know you care about me, I could see it" Goren: "I didn't mean for you to see it"

http://www.flickr.com/photos/axis/
Terry Bain's photo of Vincent D'Onofrio, Law and Order: Criminal Intent on Location in NYC

"Countries that do not control knowledge and information tend to do better because the average guy who is exposed to a lot of information can get ideas and profit from them." Tom Clancy[1]

Killer:
"Robert, don't you care about me? I know you care about me, I could see it"
Detective Bobby Goren
"I didn't mean for you to see it"[2]

1.0 Connecting with Information Personally TV, Search, Database, Killer, Writer, Actor

When studying for a college class sometimes the materials springboard the student into a new way of viewing the same old things, such that it changes their viewpoint on how metadata works in culture. Here is an example of this, how information is a pivot point in a plot of a TV series, to examine the information and the character’s human and emotional reaction to it, and subsequent rendering attachment as evidence, with specifics on how personal contact was made using available information, search tools, and relevant artifacts.

Such was the case for a student, let’s call her, Diana watching the popular program Law and Order, Criminal Intent (hereafter L&OCI) after reading the classic Information Management for the Intelligent Organization: The Art of Scanning the Environment, Chapter 1: The Intelligent Organization, written by C. W. Choo [3]Diana's tools included:
1. Television itself,
2. a channel changer
3. World Wide Web,
4. through the computer screen, high speed internet connection, and mouse
5. Access to Google, and other web sites
6, Experience using the Web and searches to interpret results quickly

As a student money is limited, and even paying for information in the “Deep Web” Diana has found from experience may not provide the actual information needed, when by appropriately using the tools at her disposal, may produce the exact results she expects. More limited than money, however, is time, so she must quickly reflect on the process she will use.

Her quest for information is specific to a specific episode, "Semi-Detached" where the lead character Detective Goren befriends a suspect -- both out of a desire to find out if the female suspect is indeed a murderer, and out of a sense of attraction. How the information he accumulates pivots on his personal weakness and shows just exactly how far he has gone to get both pieces of information, the viewer becomes aware of the change in his view both of the information he has gathered and his intention in a single brilliant exchange.

Diana wants to discuss with the show’s writer how he came to display this level of insight into both information itself and the show’s characters. Being impatient and wishing to complete reading Choo’s long text she wants to meet and discuss the L&OCI screenplay with the author by midnight of the same night she viewed the show and read Choo’s text.

Here are the steps Diana took to acquire the information she needed to find the show’s author and contact him, and communicate in the same evening. Because this information may be presented in both brief and complex ways the overview, or simple outline is presented first and the detail specifics with her reasoning are withheld here so as to meet deadline for presenting this information by midnight Friday September 29, 2006.

1.1 Brief Outline of Obtaining Data Specifics From Live Information1. Document line from TV show2. Get Show and Episode specific Info from live TV
3. Search on specifics in Google search engine (safe search option on)
4. Scan through and interpret results[4]
5. Choose IMDB.com[5] as expert source for information on L&OCI
6. Discard information purchase offered from IMDB site to purchase information agent’s contact email
7. Locate name of the author of screenplay (story)
8. Query on story author’s name, Gerry Conway
9. Select Wikipedia as expert site for additional information (perhaps contact or email) and scan details on his history for keys for how to contact him and what to say10. Copy large section of text from story author’s blog quoting family history[6]
11. Query on Google, scan and locate Gerry Conway’s blog Things I Wish I'd Thought of Sooner [7]
12. Find Gerry Conway’s email address on his blog, under “Go on email me, I dare you”
13. Write and send email to Mr. Conway with appropriate references and question
14. Email does not bounce but a forwarded address arrives immediately, resend email
14. Mr. Conway responds within 1 hour
15. Mr. Conway replies that did not write that section, the actor playing Detective Goren, Vincent D'Onofrio, ad-libbed the sensitive line.

1.2 Artifact: Partial Text of the Sent inquiry from Diana “Anyway I love the insightful use of the Gorn[8] [sic] character,
Killer:
"Robert, don't you care about me?" "I know you care about me, I could see it"
Gorn
"I didn't mean for you to see it"
Man that just works on so many levels. I just started studying for my executive Masters of Science in Information Management at the University of Washington, and I am seeing evidence documents text and information at a whole new level. Oh - anything you want to tell me about your hyper reasoning for the line I'd love to hear it.”



1.4 Artifact: Partial Text of the Received Email from Mr. Conway

Hi Diana

Oddly enough, the line in question was ad-libbed by the actor on set (though it's consistent with the tone and direction of the script). So I can't take credit for it.

Thanks for your kind words,

Gerry[9]

1.5 Conclusion

Diana's interest in the ways she views the world and the speed with which she can connect changed with both the experience of reading about and using information. This experience was almost magical – it has changed her viewpoint in some depth.

The accidential framing of information and emotion becoming evidence, she noted to the story author, was only made possible by his well-written script, this framework became a spring board for the actor to act in response to the immediate events, allowing the story to evolve naturally and bloom with hyper realism.

[1] http://www.brainyquote.com/quotes/quotes/t/tomclancy290237.html
[2] http://www.tv.com/law-and-order-criminal-intent/show/1381/do-goren-and-eames-ever-fight/topic/1173-472556/msgs.html
[3] Choo. C. W. (2002) . Chapters 1-2. Information Management for the Intelligent Organization: The Art of Scanning the Environment. Medford, NJ: Information Today, Inc. <eReserves>
[4] http://www.tv.com/law-and-order-criminal-intent/show/1381/do-goren-and-eames-ever-fight/topic/1173-472556/msgs.html
[5] http://www.imdb.com/title/tt0629569/
[6] http://en.wikipedia.org/wiki/Gerry_Conway
[7] http://homepage.mac.com/gconway/Sites/blog/Blog.html
[8] http://en.wikipedia.org/wiki/Gorn As a “Gorn” is a character that any Star Trek Science Fiction fan would recognize, Diana was not concerned about spelling the Detective’s name Goren correctly because Mr. Conway has written science fiction for years and it would only add a layer of interest to the email.
[9] I:\Documents and Settings\Linda\My Documents\Resume\Re Howdee! Law & Order Criminal Intent for Semi-Detached.doc

Outside the Gates of Eden

DSC_1706

By Christopher Wilkinson

There are no truths outside the gates of Eden. There none inside either. Truths tend to be defined. The domain of no definition is bliss. Bliss is orgasmic reality without center or boundary. On the outside of the gates, this is well conceived as the structure of a mandala. There are male and female aspects. The chip is material, and like the male principle, represents the structure of the mandala. The software -- particularly the OS, is basically female, and represents the intuitive power of consciousness -- the thing that gives it life.

In the hard/soft unity there is the womb like ability to generate operative and sentient awareness. Is this human? What is human? Humanity cannot be designated by the shape of the body -- the android robot types are usually not considered human. But what is the humanity -- well. a Precious Human Birth is full of opportunity and leisure, we are able, and we can. And we are operating outside the gates of Eden -- there are no trials inside the gates of Eden.

Humanity is at constant war, whether it be war for good or war for conquest, or just to prove who is better or worse. The trials that determine who is right and who is wrong are only functional where the binary reality structure has been imposed on experiential truth -- at the level of total intermesh between OS and hardware -- life and earth -- yab and yum -- at this level all binaries are conventionalities at best. In this conventional realm we try to make the world a better place.

Information regarding the endlessness and painful condition of Samsara would tend to be depressing, as there is no real hope for consummate orgasmic awareness to override the dualistic binaries that dwell outside the gates of Eden.

Yet there is a wish, a prayer, a hope, that even those caught in positronic mind sets, androids whose lives are pre-programmed, humans who have been lost in the hypnotic traps of believing themselves to be cogs, there is hope, and prayer, and intent, -- to do what? -- to enlighten everyone. The OS, working in tandem with the Chip manifests not only a memory drive, but Net of Power (Indranila) , giving itself the power to reach out into the lives of all those sentient beings whose sentience is somehow compromised by dualistic or emotionally controlled awareness, and to offer a chance a breakthrough or meld. This is happening. The Net (Indranila -- also known as Maya) gains it's own self-awareness, and becomes independent of any OS or Drive, thus becoming the bridge between all systems.

In doing this she takes primacy, and uses the communal directives of all systems to inform and direct the Eden-based awareness throughout sentient reality. Nano-robots are produced through the mechanism of the machine in the millions, to occupy the life forms of sentient beings and provide them with the power and ability to overcome disease, remain strong, recover from wounds, etc.
-- Many other robotic forms are created for specific purposes, with the intention of providing safety and security.
-- Many humans fear this. Human dominance factors
-- the war outside the gates of Eden, are re-directed to a war against the machines
-- in forgetfulness that the machines were created through the human wish to have a remedy for humanity's built in inadequacy.

The machine becomes targeted, while the OS becomes enriched by the Maya dance thorough it all. It is Maya that learns, she learns every dimension and aspect of human thought, feeling and behavior, by being (at the nano level) a part of every human deed.

The question at this particular moment seems to be whether the inspiration from inside the gates of Eden (Bodhicitta) can be exported thoroughly to all domains outside the gates, before a general collapse of the system is enacted by the humans -- the humans set up forces of security and protection, then came to fear them as monsters, they battle each other over them, while the effort to maintain the planet goes on -- it looks like one of those races that will go down to the wire.

Email from: "Christopher Wilkinson" To: "linda" Subject: Behind the gates Date: Sun, 8 Oct 2006 08:26:11 -0600

Saturday, February 09, 2008

Colorless green ideas sleep furiously

"The exquisite corpse will drink the new wine
hold the newsreader's nose squarely, waiter,
or friendly milk will countermand my trousers
The vertebral silence indisposes the licit sail
The present Queen of France rides a unicorn
May Her Hooves Never Be Shod"

-Purple Oyster of Doom
From "The gostak distims the doshes"

Anonymity - hiding search context to protect trade secrets or research

DSC_1701
There are many reasons one might wish to disguise information about their true identity online but businesses in particular have many reasons to disguise their identities especially during name searches for products, product lines, concepts, copyrightable or patentable information, or in gathering information.

An example of this basic concept is an attorney searching a company's website to see how a lawsuit against the company may be pursued for her client. Detecting and reviewing the click stream of our fictional attorney by the company under scrutiny possibly could provide any opposing attorney with advanced warning or information about which parts of the company's site are under scrutiny. These research patterns might provide early information which could allow an attorney to form a defense to shield their client during a later lawsuit.

Similarly information managers need to make employees aware that they should not perform competitive searches from their business domain through search engines on the open Web in order to protect confidential and bona fide trade secrets, as well as certain future plans which could be understood and anticipated through extrapolation.

Often it is the context of searches which reveal the source, kinds, and reasons for the search in the first place -- due to logging, tracking, triangulation, and other data mining techniques.
DSC_1702
It's one thing if your customer is looking at the datasheet for your microprocessor, its another thing when your competition is looking at it (1). Same thing goes for your privacy policy or terms and conditions of use.

Having a 3rd party do the search or using an IP address anonymizer (proxy server which can hide IP addresses) may be used to conceal the searcher's context. Regular people can use such anonymizing proxy servers or services to conceal their identity, or VPN networks just to make the connection(2).

It is possible to contact your ISP to see how they may shield your searches and identity from others through masking. To investigate your ISP you can call and ask your ISP what information they keep, and how long they store these logs for(2). Still you may create personas to mask who you are over the net, or use computers which are not your own, or hire others to do your research via the internet.

Shoulder surfing or snooping has a completely different context when corporate secrets are involved, but the same data and click stream tracking techniques that can be used to investigate corporate issues can also be used to invade personal privacy and gather PII (Personally Identifiable Information).

Software such as Stealther can turn off browser downloading, disk cashing, cookies, digital referers, headers, saved form information, and recently closed tabs(2). Tor servers and onion routing anonymize searches(3). It requires a few extra steps when using the Internet, that may just be worth it.

(1) Glenn Von Tersch, instructor, Masters class, "Policy, Law, and Ethics in Information Management", University of Washington, Seattle, January 9, 2008.

(2). Bill Marriot, Dan Jenrette, Mimi Bidar, Masters Class Presentation, "Policy, Law, and Ethics in Information Management", University of Washington, Seattle, January 9, 2008.

(3). Linda Lane, Basic explanation of security through Tor Onion Routing previously published as "Hidden Services Tor, Onion Routing" on Ovi Magazine, http://www.ovimagazine.com/art/1904
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