Information as Belief Systems: 9 and 10

from The Prestige
“Every great magic trick consists of three acts. The first act is called The Pledge: the magician shows you something ordinary, but of course, it probably isn’t. The second act is called The Turn. The magician makes his ordinary something do something extraordinary. Now, if you’re looking for the secret…you won’t find it. That’s why there’s a third act, called The Prestige. This is the part with the twists and turns, where lives hang in the balance, and you see something shocking you’ve never seen before.”

So the 9th method is the art of the turn -

9. The Magic Key
Every person has a key to their belief system, finding and using that information, turning the key is the unlocking of motivation. Keys turns either way.

("To every man is given the key to the gates of heaven; the same key opens the gates of hell" Proverb)

Since we have the turn and the key what do you have left? What you hold back is the secret, how the pledge transforms into the prestige. It is the act of holding back something, so that the tenth means to transform is -

10. The Secret
Always hold something back.

“No one respects you for a secret, no matter how good it is,” the magician explains. “It’s what you can do with the secret that they respect you for.”