Thursday, January 19, 2012

Question: Why do Wonderlane photos have such detailed descriptive titles? Are you writing for blind people?

Response: Nope, not specificially - I am labeling and tagging so Search Engines can find specific content, eg, SEO.

Search engines are text driven though there are a few image based search engines that look at images mathematically.

Try searching for this image in Google without using any of the words in the discriptive title, nor my brand identifier "Wonderlane" and see how long it takes you to find it. Good luck - you'll never find it.



  http://www.flickr.com/photos/wonderlane/6724691473/

 Now place the full title in Google and search for it. Google finds it on the first run. "Rosie stretches in the golden living room on the wood floor, school books & computer on the table, watching The Simpsons, sofa, chair, window, bench, drapes, art, rug, Christmas tree lights, Wedgwood, Seattle Washington, USA" In fact Google will find it on Facebook as well as Flickr.
 
Wait a day - run your search without using the full title - just a few of the keywords or a description of the scene from your memory. You will still find it much faster than not having keywords. And so would anyone else!


However if you actually tried the first step - you would still be looking for this image in Google without the keywords - if you only had it visualized in your mind but could not find the location or were looking for a specific image through a large number of similar images. Google can't read minds yet. In other words you might not ever find it.
This describes my use of SEO and tagging in a basic way. Search Engine Optimization.

That's how editors, book authors, article writers, and artists are able to filter through my works and find an image that appeals to them. Still I haven't used as many emotional terms as I would like - the feeling level stuff.

Like that photo might be described as warm, friendly, relaxed - those sorts of terms. What is not in the photo I generally don't use either - such as no people or similar terms.
 Flickr's backend and other tools I use allow me to see how people locate my images - what search engines they use, which terms they use, (or keywords), and even where they post the images. Tracking tools allow me to see where end users originate from (what country, city), what computer system they used, when they came, and what key words they used.

Such tracking tools work with every search engine I know about, Google, Yahoo!, Bing etc. In fact I seed search engines to begin looking for topic specific contents.

My favorite find from Google of someone searching the text on the Wonderlane photostream was a writer looking for a illustration for an article on laser surgery ... and
through search located my photo - "Kind Surgeon Wanted for Robin Williams' Heart" - with the note "We love you Robin"


http://www.flickr.com/photos/wonderlane/3335327492/

As you can see from the image - the photo looks like lasers... the writer was tickled and used it for his article - his keyword was "surgeon".

In fact Google conflated the terms "kind, heart, surgeon, Robin Williams, love etc" to related images and that is how later I discovered who performed Robin Williams heart surgery-- Dr. A. Marc Gillinov - by searching on my same terms, or tags.

What Google is doing now is relating Search to all social nexus - including all my social networks - to help those folks filter content and make specific stuff discoverable or findable. In part my stuff is a little interesting, and in part it is interesting because it is covered under Creative Commons license - so it's free to use - just provide a back link and credit.

That is how and why my Flickr site has nearly 3.5 Million page views - I worked at using searceable terms - seeded specific topics, and let the Web and social networking do the rest.

I welcome you and anyone who wishes to write alternative titles for my images - in fact some people tag my images -- I use their comments as titles or tags.

So for example if you are in my social network and you search on the name of my dog "Rosie" you are far more likely to see a photo of Rose Alice Lane than if you are not in my social network.

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